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Wendy's is about to test a surge pricing model similar to Uber, in which the cost of menu items will fluctuate throughout the day on 'high-tech menu boards' that can update prices in real-time, meaning a burger and fries will cost people more during the lunch or dinner rush than slower times of day.
The fast-food chain’s unappetizing plans, set to be tested in a high-stakes rollout next year, will squeeze more money out of already inflation-battered Americans who may not have the option to eat their meals during “off-peak” hours.
During a recent investor call, CEO Kirk Tanner said that the Ohio-based company will invest $20 million on the high-tech menu boards.
"As we continue to show the benefit of this technology in our company-operated restaurants, franchisee interest in digital menu boards should increase further supporting sales and profit growth across the system," he said, without noting how high prices could 'surge' - or whether the base price would actually fall during slower periods.
According to a spokesperson, who also didn't indicate if off-peak prices would be lower than current prices, "Dynamic pricing can allow Wendy’s to be competitive and flexible with pricing, motivate customers to visit and provide them with the food they love at a great value."
"We will test a number of features that we think will provide an enhanced customer and crew experience."
That said, Wendy's already charges vastly different prices depending on location. In Times Square, a Dave's Single costs $8.19 - vs. $5.99 at an outpost in Newark, NJ, the Post reports.
"Guess people better change their lunch hours from 2pm to 4pm. With all of the concern of rising prices, the last thing you want to have to consider is how much will it cost you for a burger and fries depending on the time of day," Ted Jenkin, CEO of Atlanta-based wealth management firm oXYGen Financial, told The Post.
"This isn’t any better than what we see going on with guilt tipping right now. It will prey on the fact that people can’t remember what the price was yesterday or the week before. It isn’t a Taylor Swift concert, it’s a burger, fries, and a Frosty."
https://www.zerohedge.com/political/wendys-test-surge-pricing-using-high-tech-menu-boards-change-real-time
NET ZERO - Chevron to close in Scotland.
75% tax rate on North Sea oil and gas has made it impossible for companies to stay. Chevron’s exit ends 50+ years of investment, jobs, and energy security, all sacrificed on the altar of “net zero”.
All net zero really means is job losses, economic decline, and national self-sabotage 💣
https://x.com/Artemisfornow/status/1940296999548399864?t=QwPS6rb0EVypHijzUAp6ig&s=19
A11pl3Z
A mysterious visitor from another star is getting close
A giant interstellar object named #A11pl3Z is speeding toward our Sun from deep space.
It’s not from our solar system, its strange path proves that. Around 20 km wide, it's far bigger than the earlier visitors like #Oumuamua.
It's moving at nearly 68 km/s and will pass near Mars and the Sun later this year. Scientists still don’t know if it’s a comet or asteroid, but it could carry clues from another star system.
https://x.com/SpaceMechanicsY/status/1940501810428752343?t=dL00HmgXVSZkAY574EEncw&s=19
A new third interstellar visitor -probably an asteroid- A11pl3Z has been discovered on July 1.
It has a high eccentric hyperbolic orbit (65km/sec speed) & size 20km. Its perihelion will be on October 29, 2025.
GIF: K Ly/Deep Random Survey, Chile
🧵What if ʻOumuamua was just step one... and A11pl3Z is the follow-up?
Back in 2017, something strange flew through our solar system.
It didn’t stop or orbit, it just passed through.
Let's discuss 'the Mothership theory'👇
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