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Wendy's is about to test a surge pricing model similar to Uber, in which the cost of menu items will fluctuate throughout the day on 'high-tech menu boards' that can update prices in real-time, meaning a burger and fries will cost people more during the lunch or dinner rush than slower times of day.
The fast-food chain’s unappetizing plans, set to be tested in a high-stakes rollout next year, will squeeze more money out of already inflation-battered Americans who may not have the option to eat their meals during “off-peak” hours.
During a recent investor call, CEO Kirk Tanner said that the Ohio-based company will invest $20 million on the high-tech menu boards.
"As we continue to show the benefit of this technology in our company-operated restaurants, franchisee interest in digital menu boards should increase further supporting sales and profit growth across the system," he said, without noting how high prices could 'surge' - or whether the base price would actually fall during slower periods.
According to a spokesperson, who also didn't indicate if off-peak prices would be lower than current prices, "Dynamic pricing can allow Wendy’s to be competitive and flexible with pricing, motivate customers to visit and provide them with the food they love at a great value."
"We will test a number of features that we think will provide an enhanced customer and crew experience."
That said, Wendy's already charges vastly different prices depending on location. In Times Square, a Dave's Single costs $8.19 - vs. $5.99 at an outpost in Newark, NJ, the Post reports.
"Guess people better change their lunch hours from 2pm to 4pm. With all of the concern of rising prices, the last thing you want to have to consider is how much will it cost you for a burger and fries depending on the time of day," Ted Jenkin, CEO of Atlanta-based wealth management firm oXYGen Financial, told The Post.
"This isn’t any better than what we see going on with guilt tipping right now. It will prey on the fact that people can’t remember what the price was yesterday or the week before. It isn’t a Taylor Swift concert, it’s a burger, fries, and a Frosty."
https://www.zerohedge.com/political/wendys-test-surge-pricing-using-high-tech-menu-boards-change-real-time
Tips to get more protein
The best way to combat a protein deficiency? Work on getting more protein in your meals. Romito offers up the following advice:
Include protein at every meal. Romito doesn’t recommend trying to cram all your protein into one meal. Instead, she says it’s best to split it up throughout the day. “If you get protein at every meal, it makes it easier to hit your total by the end of the day.”
https://health.clevelandclinic.org/protein-deficiency-symptoms
Most people think success is about adding more.
More projects. More contacts. More noise.
In reality, the breakthroughs often come from subtraction.
Removing the one offer that drains you.
Declining the meeting that adds no value.
Letting go of the client who doesn’t respect your work.
If you feel stuck, ask yourself:
What can I remove to make everything else work better?
https://x.com/ValuedMerchants/status/1954223477290090652?t=7_Tb1AY8IoihNGNpCAoeuQ&s=19
In 2007, ‘locavore’ – a person who only eats food grown or produced within a 100-mile (161km) radius – was the Oxford Word of the Year. Now, 15 years later, University of Sydney researchers urge it to trend once more . They have found that 19 percent of global food system greenhouse gas emissions are caused by transportation.
This is up to seven times higher than previously estimated, and far exceeds the transport emissions of other commodities. For example, transport accounts for only seven percent of industry and utilities emissions.
